So marketing your shop, well you should have a few resources that are reasonably priced or free, so here are some you can look into:
First always sign up for Pin Interest (pininterest.com) to pin your items in Etsy, there is a link to "Pin It" on the right side of your Etsy Item Page.
Next sign up for Twitter (twitter.com) tweet your new Etsy items, the "Tweet" Link is beside the "Pin It" link on your Shop listing.
Now Facebook (facebook.com) you must have a Facebook shop that matches your Etsy Shop name (or close) and links to your Etsy Shop.
These three things above are the most important: some other avenues to look into are Blogger, Shoply, Soopsee, Art Fire, Handmade Spark.
Two great advertisers that I have found gave me alot of hits to my store are: Shabby Cottage Shops (Shabbycottageshops.com) Shabby Lane Shops (shabbylaneshops.com) now these cost a considerable amount of money but it does pay for itself if you have really great items, and lots of items in your Etsy Shop.
Well I hope this helps somebody out there, and I can not emphasize enough: market your Etsy Shop as much as possible, you can get cheap business cards at (Vistaprint.ca) and send them out to customers, or post them around town, hand them out to people. Everything is possible.

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